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Positively productive: 
How a digital signage display can improve communication in your work environment

Positively productive: 
How a digital signage display can improve communication in your work environment

Image credits

As a fundamental prerequisite of a productive workplace, arranging and running internal communication takes quite some effort from the management. After all constant and strategic communication flow can lead to higher employer motivation, positive work dynamics, energizing company culture, gratifying co-worker collaborations, higher productivity and eventually higher revenues… especially with the benefits offered by digital signage solutions.

Effortlessly Coordinated

Thanks to the digital tools’ flexibility and screen’s visibility, communication flows managed through digital signage platforms can go either way: from the outside or from the inside, from the upper management or from the below, from the authoritative or from the informal sources.

Even though each office’s needs depend on the specific industry, it’s usually a good idea to keep up with the news – whether it’s the latest NPR story, Wall Street market update or the hottest Kardashian gossip. Thanks to feeds and data integration, a digital signage can stream contents from news portals and websites, social media feeds and other sources requiring updates in real-time. It really takes the effort to have one widget to add, like weather forecasts, rss updates, market stocks, upcoming events, announcements, etc.


Single digital screen, with multiples RSS feeds & widgets, used for internal communication. Image credit

The internal communication flow may seem like a more complex issue at the first sight, but digital integration could simplify the task.

For the upper management, a smart way to actually talk to the employees without appearing too formal is to share notifications and announcements (also from several departments) by simply choosing the digital signage communication channel. Messages could be customized by the tone of voice to better fit the corporate culture and speak the language of the audience. They could sound like “We have not achieved our monthly goals” and other times more like “Good job guys! Keep it up” – hopeful the need for the latter would come more often than the former.

Whichever the direction of communication flow is, a digital signage tool is the right instrument in order to ensure the message finds its destination in a cost-effective manner. No spam e-mails, no wasteful paper memos, no exhausted snails, pigeons or magic owls.


When the order in communication (and owl protection) matter. Image credit

Sharing KPI’s about the company


Typical example of a digital board sharing KPI’s between employees in work environment.
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Though defining KPI’s that fit the company needs is difficult enough, sharing them with the company stakeholders in the right way is an arduous task. Do all the employees share the same understanding of the business objectives and the company vision? Do they all have the same grasp of the progress? Do they know when an extra level of commitment is needed to achieve a certain business goal?

The message like this itself is not easy to understand, so visual appeal and communication clarity cannot be overrated. Fortunately, even in WordPress there is an increasing number of tools, like WordPress Charts or Responsive Charts suitable for almost any need and capable of visualizing attractive charts from linear to pie charts or even maps and bubble charts.

Stimulating positive work environment


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A loyal and committed workforce is proven to demonstrate an above-average productivity: engaged employees actually care about their work and their company, so they work harder to help the company reach its main goals.

So, a digital signage monitor showing internal metrics could not only keep track of the general progress, but also eventually recognize hard work of a single employee or a specific team to make them feel valued and boost their self-esteem, which has a huge impact on the performance.

The overall vibe in the workplace depends on more than keeping up with the business goals – the co-worker dynamics and the social aspects of work life matter immensely. Social participation can be encouraged with the help of digital signage used to promote social events, from formal corporate parties to informal picnics, that allow workforce to get together and create a healthy workplace atmosphere, boosting team’s happiness on top of performance results.

So, why not?

It’s clear that digital signage can invigorate the internal communication strategy, especially when the fit with the corporate culture and the industry specificity is right. It can provide the right information, get it delivered to the right place, and in the right time. Not to mention that it can help create a healthy and trusting work climate, using a simple but innovative approach.

There’s no reason why even the smallest but  forward-thinking business should not at least consider such a multifunctional fundamental instrument. After all thanks to tech progress  and market a range of  tools that helps develop a digital signage project is as wide as ever.


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When WordPress is a good option for digital signage (and when it’s not)

When WordPress is a good option for digital signage (and when it’s not)

To WordPress or not to WordPress? If you’re facing the same dilemma for your digital signage project, here you might find the answer you’re looking for.

Must have & nice to have in digital signage


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Countless options are available when you have to define the engine for your digital signage platform: depending on what your main goals are, you can choose between a whole range of variables and customization options. Yet, there’s a number of more general rules to follow.

Must have

Screens and station management: a centralised control is crucial to ensure optimal supervision of all the activities on your digital signage platform.

Content distribution over digital signage network: in order to spread your message among the target audience the contents needs to be well distributed throughout the device network with the suitable content distribution tool.

Nice to have

Animation builder: fundamental if you want to develop an appealing and impressive content for your audience.

Separation between content production and content display: good practise to help manage contents development. By separately allocating contents creation and content display to different people (anyone who can handle the task), you don’t have to hire NASA technologists.

Interactivity: an engaging function of digital signage.

When WordPress is a good option

You don’t always need to do things the hard way. Sometimes less is more and the simpler (and cheaper) option could end up being the best solution.

When your editors are not skilled in animation production

images digital signage

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The official WordPress directories count more than 40,000 plugins and a huge amount of themes, available either for free or upon payment: just imagine how many customization possibilities of your website/digital signage there could be.

With the impressive offer of WordPress tools, imagination will be the only limit to your projects, especially if you (or your digital signage go-to guy or gal) are not exactly a tech/programming/animation production guru.

When your budget is low


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With WordPress, which is a free CMS offering a very large range of free components and plugins, you might not need an astronomical amount of money to build a digital signage project. Even taking into account the eventual need to buy some of the paid-for themes or plugins, the overall count is still in favor of WordPress if you are on a tight budget. No dedicated digital signage hardware is required and can be easily substituted with such small computer devices as Raspberry Pi or Chrome Bit, which are getting more and more affordable and currently ranging between only $50 and $80. Finally, specified tools capable of turning your WordPress website into a digital signage platform are pretty affordable as well, especially when compared to the potential revenue that your business could boost thanks to digital signage opportunities.

When you don’t want to learn a new technology or don’t want to hire  external people


image credits: pixabay

As it usually happens when you need to integrate a new technology in your business, you’re forced to either invest lots of time, money and energy on training or to hire experts to  handle it for you instead.

Not in case of WordPress. With ca. 27% of the Web running on WordPress with over 500 new sites and over 1.8 million posts being created every single day, chances are that your team already has at least one (or, realistically, several) experienced WordPress user. If not, WordPress has gained it’s impressive 58.9% CMS market share thanks to its user-friendliness. For every new (or experienced, yet curious) user, WordPress offers an efficient support page and an engaged and helpful community forum with useful tips and tricks.

When you want to easily integrate your DS project with your website’s contents


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An appealing and polished website is essential if you want to be visible (and competitive) on the market.

If your website is already developed in WordPress and has all the  contents you want to display, your digital signage project is (almost) done. You can create and later manage slideshow, images or messages, without breaking a sweat.

When WordPress is not good

Of course, if you want to develop a ground-breaking and astonishing digital signage concept, WordPress might not be the right option.

When you need high level of interaction with hardware

apotek digital signage

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The Swedish pharmacy chain Apotek placed digital totem that made the man on the board cough every time a cigarette smoker passed by, thanks to its built-in smoke sensors. No doubt this “Coughing Billboard” is a case of a brilliant social marketing campaign empowered by digital signage technology.

Needless to say, interactivity like this cannot be sustained by WordPress. So, if you want your digital project to interact with user behaviors, you may need to find another solution.

When you need to sync your contents perfectly across different screens

uniqlo digital signage

Japanese fast fashion retailer Uniqlo heavily uses digital boards in their shops. Image credit:

To impress your customers with multiple screens, you might need to set and manage a complex digital signage network. Unfortunately, a WordPress-based project may not be able to ensure a 100% sync between multiple monitors, which requires instead a different (and more expensive) level of technology.

When you need to run HD (or 4K) and long videos

4k display

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Displaying videos is another highly engaging strategy, but the higher the quality and resolution, the more difficult it gets to display them properly. Even though HD and 4K contents could be highly impressive, they will not be supported by the WordPress-run system.

To WordPress or not to WordPress? 

After all, as you’ve seen, this is not such a Hamletic doubt.

With its 51 million downloads count and about 27% of the entire World Wide Web websites running on WordPress, it is the most used Content Management System in the world.

With WordPress as hub-software of your project, building and managing a digital signage platform for your business will be easier than you think.

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From blackboards to digital boards: digital signage for educational institutions

From blackboards to digital boards: digital signage for educational institutions

Digital platform turns out to be an efficient and, implementation-wise, relatively simple system to provide a large range of contents to educational institutions’ stakeholders. The digital boards help increase the resonance of the displayed messages while keeping the audience engaged. Integrating a digital board into scholastic environment is now cheaper than ever, so even smaller institutions can afford it.

1) Welcome messages

welcome messages digital signage

Robins School of Business digital signage. Image courtesy of

The first impression counts and a digital signage solution is an effective way for an educational institution to make a powerful first impression: introduce itself and its purpose to those who came for the first time or those who’ve chosen to work or study here, display general information, transmit news and daily announcements, inform about upcoming events or anything else regarding classes and/or behind-the-scenes educators’ work life.

The real benefit is that in a single screen a digital board can display a multitude of information coming from different feeds, which turns out to be the perfect system to display a panoramic view of everything that concern the institution.

2) Wayfinding

wayfinding digital signage

Digital board showing rooms location of the building. Image courtesy of

Finding the way is another important need that digital signage solutions cater to. Indeed a digital board strategically placed at a school’s entrance can surely help not only in welcoming guests, but also in guiding them through the building(s).

3) Scheduling


Daily schedule details of a typical school day. Image courtesy of

With monitors placed along hallways students and teachers can constantly stay  informed about their schedules, calendars of activities and classes. Digital signage will most likely prove invaluable in case of last-minute cancellations and scheduling changes, especially in case of large and busy organizations.

Also, a calendar widget could be the better way to manage a range of extracurricular activities arranged by affiliated students or staff like job fairs, open days, student club meetings, study groups, conferences, etc.

4) School’s life reminders

reminder digital signage

Image courtesy of DigitalSignageToday.

Digital boards placed along hallways can display practical information concerning daily life on campus such as reminders about important due dates, school rules and safety regulations, upcoming events and much more.

digital signage

Madison High School Hall of Fame. Image courtesy of

Almost every school or college has its sports team to support and cheer for, and a digital signage platform could also help in keeping students updated on upcoming competitions and score records and keep the fans informed about about championships progress and squad’s individual profiles.

5) Daily menu

menu digital signage

An example of how Freemont Public School managed a digital board showing lunch menu. Courtesy of

Digital screens are largely employed in the school cafeterias to show menus and meals of the day. Also, since it’s more and more important to be aware of what we eat, digital boards can provide additional information on nutritional composition, food allergies, food origin and other relevant data.

6) Public safety

emergency digital signage

An emergency message example. Image courtesy of

Digital boards in classrooms, lounges, dining areas and hallways are a good solution in order to guarantee public safety: in the event of an emergency, with a push of a single button (or in one click) all the screens will automatically show emergency alerts and safety instructions such as where the nearby emergency exit is, or how to behave in force majeure circumstances.

7) Collect feedback

digital signage survey

Image courtesy of Nutrislice digital signage

It could be a good idea to use digital kiosks or platforms to receive students’ feedback about practical school life issues, from the quality of food in the canteen to satisfaction with the level of instruction. Such platforms could allow students vote in a quick, simple and, possibly, anonymous manner. This way they can express themselves (anonymously, if the issue is delicate) and feel more involved and engaged into their school’s community.

And above all: improve scholastic experience

As we’ve seen, the uses of digital signage in educational institutions are numerous and diverse and could help deliver the benefits for students, teachers and administrative staff that range from increased engagement, quality of teaching, to improved safety and internal organizational efficiency.

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Simple, but Useful Applications of Digital Signage in Retail

Simple, but Useful Applications of Digital Signage in Retail

No doubt that digital signage is a great option to display information about  products and services with an immense potential to capture your customers’ attention at the critical place and moment of their decision-making – at the point-of-sale. This digital power can be used in so many different ways to boost sales and improve shopping experience that no review can possibly provide an exhaustive list of all and every application that digital signage may have.

You may argue that in-store digital innovation is and has always been driven by the big box retailers with generous marketing budgets, but the good news is that with the new trends in the industry even smaller retailers can easily jump on the digital signage bandwagon, starting from these simple applications of digital signage in stores.

Boost sales with up- & cross- selling

mcdonald digital board

McDonald’s displaying its appetizing bundle offers

Remember the time(s) you were queuing up at McDonald’s/Burger King/KFC (or fancier quick service restaurants) with a clear intention to get one cheeseburger and a small fries, but ending up happily walking away with a Quarter Pounder with cheese, large Coke and extra-large fries? And it most likely happened not because a sales assistant talked you into overspending, but because that Quarter Pounder picture on that digital display looked so appealing to you and, after a better calculation, it was only a few dollars more for a much better bundle offer. That’s how up- and cross- selling work for many quick service restaurants. They don’t even need to say it – they simply use their beautiful digital screens to show it.

Any retailer can (and should , why not?) place monitors behind check-out counters and, with a help of an easy-to-use software capable of managing customized contents, influence their customers’ purchase decisions without the need to resort to the usual aggressive (and irritating) up- and cross-selling techniques.

Draw attention to in-store promotions

digital signage

Digital signage in a Swedish supermarket chain, realized with Zeta Display

Yes, the good-old chalk board with special offers placed right outside the store is back in vogue, but it’s hard to compete against the communication possibilities that digital screens can offer. What do you think pops up more: the crossed-out price tag or a vibrant digital screen with beautiful and dynamic motion graphics placed at the eyesight level above the shelf clutter?Some retailers combine the simple communication function of digital displays with further add-ons, such as kiosks by Coupon Express Inc. that distribute discount coupons and loyalty cards for customers’ immediate use, which reportedly helped increase in-store sales by up to 20-24%. However, even simpler digital signage technologies can offer the needed wow-factor to draw customers’ attention to the in-store promotions.

Provide hyper-specific product information

colruyt digital signage

New information screens in Belgian supermarket chain Colruyt

For shoppers ever more concerned with both sustainability and convenience, in-store dynamic information screens are a true blessing. For each item, the screens can provide not only the standard, already available, information about price and product composition, but more intricate data formats as well, such as product origin (read: maps) and recommended uses (read: pictures and videos). That’s what Colruyt supermarkets do with their full-scale digital signage network, which, among other communication functions, lets its customers examine detailed product info and download recipes for purchased items using a QR-code. They also save tons of money on printing and thus reduce their carbon footprint – a great message to share in order to connect with an army of well-informed and environmentally-conscious consumers.

Save shelf space

Argo digital signage

UK retail giant Argos’ digital signage-empowered stores

In most strategic high-street locations, store spaces are limited to the point that the owners need to carefully choose only a few brands and a narrow number of items they’ll cater to their clients. Digital signage solutions, even the simpler displays, can in fact work as virtual shelf substitutes, limited by the database capacity and software potency, but not the (expensive) physical space constraints.
The UK retail giant Argos, who has built its reputation (and fortune) by being a catalogue retailer, has created entire seven shops in London by using nothing but digital signage. It consists of video walls, that move from being interactive shopping assistants, to advertising screens, to info points etc. Besides other ambitious projects, such as staying true to its core value proposition of offering competitive prices even in the fast-moving digital age, Argos is doing something every corner shop owner can do as well – use the digital signage as a virtual catalogue of products available for order, but not necessarily physically present in the store.

Improve waiting experience

sogo digital signage

Entertaining video walls in Sogo department store Malaysia

Long (boring and frustrating) time waiting in line at the register could sometimes ruin the otherwise perfect shopping spree. Which is why busy retailers, like the Indonesian department stores chain Sogo, thought of transforming the downtime into the fun time by running eye-grabbing promotions and entertaining contents on the video walls behind the counter.
The checkout lines are the most obvious placements for digital screens – and you probably don’t need a team of marketing consultants to tell you that. Yet, it’s good to know that 84 percent of shoppers find that digital displays help customers pass the waiting time more quickly, reducing the perceived waiting by more than a third in some settings (such as grocery stores).

…Or anything else as long as you know your customer

Placing digital signage monitors around your big(ger) or small(er) stores can serve so many purposes, yet one common denominator is grabbing consumer attention at the strategic points of their shopping experience: whether it’s “decompression zone” by the entrance where your customers pause to collect their thoughts and intentions, product aisles where they compare different product options, or the counter where they make (or break) the decision to come back… Whether you chose the entertainment or information route, digital displays can be your loyal companions in connecting with your customers in stores and – why not? – turning such connection into a (mutual) profit.